I am in love with this new Kanye West video.


Kanye West – Welcome To Heartbreak
by UniversalMusicGroup

Kanye always has the best videos, since his art is as much about his self-conscious creation of himself as a celebrity as it is anything, and music videos are the ultimate star art. No one sings as much about designer clothes as Kanye (“There’s no YSL they can sell/ to get my heart of this hell” is completely the funniest lyric of the year). So the whole thing of him breaking up in compression errors and static and colorbars is so arresting — the whole image of him is clearly just electronic signal — and it makes you think your cable is going out. Plus the imagery goes well with the beepy electronic sound and autotuning that Kanye’s using to distance us from his real feelings.